Building India’s first Artist NFT platform with BeyondLife




My Role 
Lead UX Designer 
Timeline
4 Months
Areas of Interest 
Strategy, UI/UX Design














Introduction


BeyondLife is an NFT platform that enables artists, several brands, and creators to launch their NFT on their launchpads.

I worked closely with them to build the their brand’s foundation and design system. Together we created a minimal yet dynamic framework, enabling BeyondLife to showcase and auction off the beautiful NFT projects. The website has a minimalistic approach which intends to enhance their content and gives room to echo BeyondLife’s principles of simplicity and artist first approach.















Role and Responsibility
As the Design Consultant my role was to drive the Brand and UX Strategy of the website. I worked closely with the CEO and COO of BeyondLife to create the designs. Over the course of the project I was involved in the following activities -


Immersion

- Stakeholder Interviews + Workshops
- Mapping current landscape
Define, Ideate and realise

- Conceptualising
- Wireframing
- Prototyping
Delivery

- UX and UI assets on Zeplin
- Prototypes




















As this engagement was about laying the foundation of the brand, I felt that it was my responsibility to keep the design scalable and customisable for the future.  














 
















Design Tenets



Transparency

Injecting the blockchain philosophy within BeyondLife’s communication and feature offerings.
Simple Yet Scalable  

Creating a design system which is simple enough to be easily scaled with the evolution of the brand.
Content as truth

Maintain focus on the content by remove all the unnecessary noise around it.


 













Entering an already swamped industry of cryptocurrency and design templates, BeyondLife were looking to stand out from the rest of the global e-commerce products.

How might we create a design language that would resonate with their ‘curated’ and ‘paced’ approach to the NFT landscape?
























Brad Frost’s Atomic Design approach seemed relevant for the BeyondLife’s design system. It helped define and organise the elements and their logic. Additionally, it enabled the system to become teachable and scalable as required.

































































Outcome


The website was officially launched in the fourth quarter of 2021. View Live Site

$966,000

was earned by their first NFT collection of Indian Actor Amitabh Bachchan.

51s

 it took to sell 6865 of Stan Lee’s loot box NFT collections.

10000+

 NFTs sold so far on the BeyondLife NFT Platform




















What would I do differently?


I left the project immediately after the design handoffs. Unfortunately, somewhere in the development phase the designs got misrepresented. The current version of the website has become distant from the initial vision of simplicity. Hence, if possible I would see through the development phase and ensure the finalised designs are followed.



CEO - Ram Subramanium
COO - Kamesh Elangovan
CTO - Arjun Subburaj
Mentor - Keyur Patel
Blockchain Architect - Hemant Puthran
Developer - Vijay Amirtharaj
UI Designer - Hari Haran