2021
Design Consultant - Design System, UX and UI
BeyondLife.club was a premium NFT marketplace and launchpad — one of the first platforms to bring high-profile celebrity NFT drops to the Indian market, beginning with India's first major celebrity NFT collection (Amitabh Bachchan) and a global drop in partnership with Stan Lee's estate.
Working directly with the founders, I designed the brand foundation, design system, and core marketplace UX. The constraint that shaped the work: NFT drops live and die in the first few minutes of a launch. The interface had to handle high-traffic spikes (millions of concurrent visitors at peak), make the art itself the focal point, and keep the bidding and minting flows fast enough that collectors didn't lose to lag — while still expressing BeyondLife's positioning as the premium, artist-first end of the market rather than another crypto-native marketplace.
Working directly with the founders, I designed the brand foundation, design system, and core marketplace UX. The constraint that shaped the work: NFT drops live and die in the first few minutes of a launch. The interface had to handle high-traffic spikes (millions of concurrent visitors at peak), make the art itself the focal point, and keep the bidding and minting flows fast enough that collectors didn't lose to lag — while still expressing BeyondLife's positioning as the premium, artist-first end of the market rather than another crypto-native marketplace.
$966,000
earned by their first NFT collection of Indian Actor Amitabh Bachchan.
51s
to sell 6865 of Stan Lee’s loot box NFT collections.
10,000+
NFTs sold so far on the BeyondLife NFT Platform